We've heard a lot about how consumers love the new screen sizes for the iPhone 6 and iPhone 6 Plus, but very little about how that love translates into practical use. The news reading app and service Pocket now has some data to remedy that, and it seems clear that the devices are changing how users are changing their reading habits on their iDevices.
Pocket's data focuses on 2 million articles and videos that were opened after the launch of the iPhone 6 and 6 Plus, and the team studied how often readers with both an iPad and an iPhone used each respective device to access content saved on Pocket.
Readers who owned an iPhone 5s spent a little more time reading on their iPhones (55 percent of the time), while they used their iPads 45 percent of the time. But those numbers shift dramatically once Apple's two new large handsets are tossed into the equation. Users with an iPhone 6 started using the device 72 percent of the time, compared to just 28 percent for the iPad.
The numbers jump even higher for the iPhone 6 Plus. Users with both devices read on their iPads with Pocket a mere 20 percent of the time, and the remaining 80 percent of the time was spent gazing at the words displayed on the screen of their gigantic phone. According to the study, video usage among iPhone 6 Plus Pocket users also shot up by 40 percent.
This is well in line with the predictions ahead of the launch of the devices, which argued that large iPhones would eat into the sales of Apple's famed tablet. The trend may grow even sharper in the coming months, particularly as tablet sales continue to decline and still more iPhone 6 and 6 Plus units go out to consumers over the holidays.
You can pick up Pocket for free on App Store.
Follow this article's writer, Leif Johnson, on Twitter.
From Mac|Life - All Articles
No comments:
Post a Comment