Wednesday, October 1, 2014

Jony Ive Discusses Design, Apple Watch in New Vogue Interview


If you're looking to get into the mind of Apple design chief Jony Ive and his thoughts on the Apple Watch and Steve Jobs, you'd do well to go check out a profile of the tech celebrity by Robert Sullivan over at Vogue. The article contains many details about the day-to-day activities of Jony's home and work life, and details his rise to Apple from a humble design shop in London.


The piece gives special emphasis to the Apple Watch, which Sullivan got to handle in a room surrounded by guards weeks prior to the device's announcement. "It feels like a matter of national security," Sullivan says.



Ive takes the occasion to talk about the philosophy behind the watch while waxing poetic about the clock's evolution from the massive contractions of yesteryear to the elegant wristwatches of the 20th century.


Sullivan also discusses Ive's working relationship with famed designer Marc Newson, who recently joined the Apple team. Newson and Ive are so close, reportedly, that Ive even wears a pair of glasses designed by Newson. "They’re a bit like non-identical twins separated at birth," jokes U2 frontman Bono in the article.


Numerous other tidbits abound, such as how the interview took place in a solid white room, which is well in line with Ive's well-known preference for photographs against white backgrounds. Ive prefers to write in silence, but for actual design? It's all about the techno.


Be sure to read the full article for numerous other insights.


Follow this article's writer, Leif Johnson, on Twitter.


From Mac|Life - All Articles

No comments:

Post a Comment